In order to see continued business and profit growth small businesses should be focusing on how they can be more innovative, attract new customers and get ahead of competitors. There are four key emerging digital trends every small business needs to get behind before 2017 rolls around.
The Paperless Office
Operating small businesses off digital platforms such as Xero and its add-ons, is on the rise. Running a paperless office may be difficult at first (we would know!) but it is essential in lowering costs and improving productivity.
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Digital Payments
If we analyse the evolution of EFTPOS we can see a decline in cash withdrawals as we shift into a cashless society. In order to stay competitive it is important to allow your customers the ability to make payments digitally, whether through PayPal, square, or other apps. With proper training and set up digital payments can create a more streamline customer experience.
Communication
Many businesses are already using messaging apps such as Facebook Messenger and Skype to communicate amongst employees. Businesses should look to implement messaging platforms as a means to engage consumers, provide value and offer exceptional customer support.
Online Marketing
The transition from traditional newspaper and TV marketing to a more push-pull modern marketing has lead to the era of digital marketing. Digital marketing is by no means new but recent years has seen it expand rapidly under the introduction of Facebook and Twitter advertising which allows companies to pinpoint thousands of potential clients in one swoop. Whilst some traditional marketing campaigns such as direct mail, still hold the highest response rate, digital marketing is essential in every small business. Digital marketing is not just about putting an ad on Google Adwords but also about creating a brand and strong message across all platforms.
Many marketing agencies offer to outsource your digital marketing for you, or you can hire someone or ask one of your existing staff to undertake it for you. Alternatively there are many courses online and offline in which you can attend to learn how it operates.
Do you want to get your business on trend? Call or email today to see how we can help you get on track for 2017!