As we enter into the first few weeks on 2017 we reflect on our journey over the past 12 months. In reflecting we ask ourselves three questions; where were we, where are we, and where do we want to be.
We began 2016 as Rush & Associates, an accounting firm with a a small group of employees passionate about their work and eager for Friday arvo drinks next door at the Normanby Hotel. Rush & Associates was an accounting focused company restructured in 2008 with a focus on converting customers to Xero. Recognising a growing need for accountants that operate as business advisors a change in name, focus and scenery was undertaken.
In June 2016 we moved 200m up-the-road to our newly renovated office and rebranded to RA Business Advisors. We shifted our focus to helping our clients grow their business using Xero and its add-ons, and advising them whenever needed, not just at EOFY. Businesses have always been social; what’s new is the set of observable behaviours and available technologies that enable businesses to leverage these to solve business problems. This change lead to a more social media and digital focused marketing presence. 2016 also saw the start of our Xero Training service, offering a free one hour initial training session, as we centred our efforts, not on Xero conversions, but on assisting and teaching those who are new to Xero. This has lead to our Xero training to be a more prominent service in 2017.
We have plans to continue to grow and develop our services in 2017. The introduction of Xero training classes to start in early 2017 is set to allow us to teach our current clients and potential new clients their way around Xero. We wish to no longer deliver Xero as a product but to deliver the experience of Xero through our training. We see 2017 as a year of growth not just for our business, but for our clients businesses as our job is to help them grow.
Wishing you all a Happy and Prosporous New Year!