This week we launched our new website!!! Do I hear you saying, “Why, you already had one?” We can answer that with two words, “mobile friendly”. So whilst we think it looks great, all sparkly and new, the best part about it is that it is very effective on your mobile devices.
The need for being ‘mobile friendly’ is simply because we pick up our phones to do a quick search as opposed to sitting down at our desktop computer. Sometimes we do the searches when we aren’t even at home, so the need to have a website that is suitable for mobile devices is vital.
Like many businesses, a large part of our lead generation is from Google. Making sure we have the correct SEO keywords working and doing all that we can to put our site at the top of the google search results is important. Gone are the days when we would pick up the yellow pages and look under ‘A’ for ‘Accountant’ – we now type what we are looking for in Google’s search bar, ‘Brisbane accountant xero’, then hit that little ‘search’ button. However, when the world operates from tablets and mobiles it is vital that our websites are not only visually attractive on these devices but also flexible enough to adjust resolutions to fit the endless screen size variations. First impressions are crucial and if your website is clunky and doesn’t adjust to their mobile devices accordingly those people searching will just flick to the next business on their list of search results.
Technology is something that is hard to keep on top of, but it is crucial to our businesses. We believe a mobile friendly website is a great aspect for our business growth, and perhaps it would be worthwhile looking into for yourselves, if you haven’t already.