Promoting your business online is important to your business’ growth in 2020. It helps to reach your potential customers, raise consumer awareness about your product/service and increase sales. But before spending the big bucks on marketing and advertising, have you considered the advertising options that are absolutely free and still powerful? Read on to learn more!
1.List your business on search engines and online directories
Registering your business with Google My Business helps people find your business easily on Google and Google Maps as well. This helps optimize your local marketing strategies without spending money! Simply fill out the registration form and get your business verified through the confirmation process. You can also look at online directories that list businesses in your industry and register for a listing as well.
For example, we have a Google listing where potential customers can easily click on the maps to get directions, call us or view our website:
2.Get involved on social media
Using social media is a good way to connect with your customers. Keep in mind that the goal of using social media marketing is not to shove your product/service in their face, but to create and maintain meaningful relationships. To do this, you should post relevant content related to your business/product or brand by telling stories that engage with customers. You should also interact actively with them (e.g. by replying fast, posting polls, etc.).
3.Get involved with the community
You can get on the local community’s good side by getting involved, e.g. raising awareness of a problem, donating to charity. It’s possible that customers will support your business because you stand for something that they are interested in and you make a difference in the community.
4.Host a free workshop
Hosting a free workshop that gives out advice (related to your industry) can deliver promising results. Doing this shows that you are a leader and an expert in your field and builds awareness about your business as well. At the end of the workshop, you should call to action by encouraging attendants to try your service/product and giving out contact information. The next time when someone needs the product/service you offer, they will turn to you or your company for a solution.
5. Encourage customers to leave online reviews
Many people read online reviews before purchasing from a local business, especially on Google, and they are more likely to trust your product/service if they see a good rating from past customers. Make sure that you ask your happy customers to leave you an online review!
For example, customers gave us reviews on our Google listing:
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