RA Business Advisors

Small Business

ATO Debts Worrying You?

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Debts with the ATO can be daunting and something that many of us prefer not to think about.  We also know that no matter how hard we try to avoid thinking about these debts they never go away.   

Believe it or not, the ATO are extremely supportive of small to medium sized businesses.  They are such a crucial part of our community that assisting them is a priority.  If the debt has come about due to a genuine mistake or through cash flow difficulties or the like, the ATO can assist by setting up Payment Plans in order to help reduce and eliminate the debt.   

When entering a payment plan, the first requirement is that all returns and activity statements are lodged up to the current date.  The payment plan will cover the outstanding amount payable at the time the plan was initiated.  The repayment amount is suggested by you, the business owner, and should be a reasonable amount which fits within your business’s budget at the time.   

Going forward, you should note, the payment plan will not cover any future activity statements or returns.  The new statements or returns will be expected to be paid on or before the due date.   

Whilst the unfavourable cost of business, taxes, will never go away – it is reassuring to know that when we become a little stuck for cash flow, there are options to carry us through.  It is crucial to stay on top of our lodgements though – always keep your activity statements and tax returns lodged, up to date! 

Tips to outsource work for small businesses

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As a small business owner, you already have so much work. Trying to do everything on your own can be overwhelming. It also prevents you from spending your precious time doing more valuable work that can better grow your business.  

To solve this problem, you can consider outsourcing, or giving your work to someone else outside of your main business. Outsourcing can bring many benefits to your business: cut costs, increase efficiency, reduce risks, speed up processes, etc. Read on for some tips to outsource work while keeping quality work.  

First, understand why you want to outsource work  

Why do you want to outsource work? To save money, add value for clients, gain expertise, help your business grow or simply convenience?  

Having a clear motivation and a goal is helpful to keep track of the quality and measure success.  

Second, identify tasks you’re not good at  

If you spend too much time doing something that you do not excel at, finding an expert to do it would save you a lot of time.   

Additionally, an expert would do the job well, so they will likely bring positive results. In other words, you don’t have to do it or allocate it to an employee and worrying about messing up.  

You will also be able to do the tasks with an economy of scale. For example, if you need help with building a website, you can hire a web agency to help design, build and optimise the website. This will be much more cost-efficient than hiring a new full-time employee or a team on a part-time basis that have all the skills you need to build a website.  

Third, choose the right service provider  

Whether you are looking for someone to complete one job or for a long period, you should handle the hiring process the same way you do for a permanent employee.  

To ensure you get a good quality of work, look for companies or contractors that are highly rated. You should look at their previous experience and achievements, work portfolio/samples, case studies and ratings.   

You should require a paid test project from at least three people/companies. It can be expensive to pay people just for a test, but you will be able to know if they can handle your project before trusting them with real, important work.  

Finally, interview them. If you can, do a face-to-face meeting with them, or conduct a video chat if you can’t. This will help you get to know them individually, make sure you get along and help with a better working relationship.  

Communicate, communicate, communicate  

Now that you’ve chosen the right contractor, you will need to make sure they are aligned with your goals. Communicating regularly is super important to make sure that the contractor is on the right track.   

When the contractor starts the job, you should communicate your expectations and the steps included in the job.   

You should also ask them to update you frequently about the work process. If they don’t do this, follow up.  

Providing detailed feedback would also be effective to ensure that the work is going in the right direction.  

What about data security?  

You will have to give the contractor access to the data that they need. This means that they may need to access to your IT system and confidential data.   

To prevent data theft, you should put necessary security measures and review their compliance certificates in handling client data if they have any.   

You should only provide the contractor with the absolute minimum data necessary for the provider to do the work.  

Conclusion  

Outsourcing work is a good solution to help you get more done in less time. If you prepare well, do research and use the right techniques, outsourcing work will be beneficial for you and your company.  

NEXT STEPS:  

If you need help, don’t hesitate to contact us! Give us a call or book a consultation on 07 3367 0852.   

You can also check out some of our articles:         

What the 2020 Federal Budget means for you

How to improve wellbeing in the workplace 

Xero Document Packs are here for easy, quick and secure e-signing  

Tips to advertise your small business for free    

 

What the 2020 Federal Budget means for you

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To kickstart the economy after Australia’s massive COVID-19 outbreak, the Federal Government has released a huge spending and tax cuts Budget for 2020. 

Here is our summary of the 2020 Federal Budget and what it means for you. 

  • This appears to be a great Budget for the young, anyone still working and business owners.  
  •  The massive Government spending, tax cuts and wages subsidies will lead to higher spending throughout the economy and ideally greater business investment.  
  • This pushes up confidence and job creation so hopefully more economic growth.  

There are a few key areas we would like to make you aware of. 

I, Business Owners 

Tax Loss “Carry Back” 

If your business is making losses now because of the COVID-19 recession, you can get a tax refund out of the taxes you have paid on profits going back to the 2019 year. And you can use the “carry back loss” trick for the 2021 and 2022 financial years. 

Specifically, a company can carry back losses from the 2020, 2021 and 2022 financial years to offset previously taxed profits in the 2019, 2020 and 2021 financial years. 

However, this only applies to companies. Sole traders, partnerships and trusts won’t be able to access this benefit. 

This tax refund will be available as a choice to be made when a company lodges its 2021 and 2022 Tax Returns. 

Immediate Asset Write Off 

The Government wants businesses to spend big. This measure allows businesses with a turnover of less than $5 billion to claim a full up-front tax deduction for the cost of new business assets. There is no cost cap with this measure – it is not limited like the previous $150,000 instant asset write off that is in place until 31 December 2020. 

This applies to the purchase of capital assets from 6 October 2020 and first used or installed by 30 June 2022. 

This means that if you buy a new truck for $250,000, then you get a 100% tax deduction in year one. 

*Important: Remember, this does NOT mean that you get $250,000 in tax back. You effectively save tax at your marginal tax rate. So, a company with a 27.5% tax rate will save $68,750 in tax if they buy a $250,000 truck. 

For businesses with a turnover under $50 million, this also applies to secondhand assets. 

Small Business Pooling – Immediate Write Off 

Small business entities that have a turnover of less than $10 million using the simplified depreciation rules can claim as an expense the balance of their simplified depreciation pool at the end of the 2021 year. 

This is great because it gives business owners a tax deduction for the full amount of non-depreciated assets they have purchased in prior years. 

JobMaker Hiring Credit 

The JobMaker hiring credit will be available to eligible employers over 12 months from 7 October 2020 for each additional new job they create for an eligible employee. 

Employers will receive $200 a week for hiring someone aged 16 to 29 and $100 a week for taking on someone aged 30 to 35. 

The JobMaker hiring credit will be paid quarterly in arrears and will be available for 12 months from the date of employment with a maximum amount of $10,400 per additional new position created. 

To be eligible, the employee will need to have worked for a minimum of 20 hours per week averaged over a quarter, and have received the JobSeeker Payment, Youth Allowance or Parenting Payment for at least one month out of the three months prior to when they are employed. 

Employers will need to prove that the new employee will increase overall employee headcount and payroll. 

Boosting Apprenticeship Commencements 

A business that takes on a new or recommencing Australian apprentice will be eligible for a 50% wage subsidy. The subsidy is paid in arrears and is available for wages paid from 5 October 2020 to 30 September 2020, up to a maximum amount of $7,000 per quarter. 

FBT Changes

A few FBT changes have been announced, including removal of FBT on car parking and portable electronic devices from 1 April 2021, and on retraining and reskilling costs for employees from 2 October 2020. 

R&D Tax Incentive Changes 

The Government has backflipped on previously proposed cuts to research and development tax incentives.  

For small companies (turnover less than $20 million) the refundable R&D tax offset will be set at 18.5% above the company tax rate and there won’t be any cap on annual cash refunds. 

The R&D laws are quite complex, so please feel free to contact us for further information if R&D is something that your business would like to claim. 

II, Individuals 

Personal Tax Cuts 

To kick start the economy, the Government is introducing tax cuts totaling $50 billion backdated to 1 July 2020. 

There are 2 key parts to it. An offset which will get paid in a lump sum after July next year when you lodge your 2021 Tax Return, and an immediate reduction in the tax taken from your wages as soon as this legislation passes Parliament. 

In both cases there is nothing you need to do and no extra forms to fill out at tax time – the adjustments will happen automatically. 

Here’s what tax cuts you’ll get: 

The average teacher’s wage is around $90,000, so a couple who both teach can expect a tax cut of up to $3,060. That’s massive! The big question is if people will spend these tax cuts or reduce their home mortgages and save them. 

$250 Economic Support Payments 

A payment of $250 in December 2020 and another payment of $250 in March 2021 will be made to individuals receiving Age or other pensions and health care card holders. These payments will be exempt from tax and will not count as income support for any income support payments. 

Superannuation – “Stapling” of Accounts 

This is something that really makes sense. Under this measure, an individual’s super account will be “stapled” to them as they change jobs. New super accounts will no longer be automatically created every time someone starts a new job. 

Capital Gains Tax removed from “Granny Flats” 

Currently, there is a risk of capital gains tax (CGT) applying if you sell your family home and if you have entered a formal granny flat arrangement with an elderly parent or relative. The Budget has now included a measure where CGT will not apply to this. 

NEXT STEPS: If you have any questions about how the 2020 Federal Budget affects you – please contact us and one of our expert accountants will help you!

How to improve wellbeing in the workplace

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Let’s face it, most people spend the majority of their waking time at work. Stress, long hours of staring at the screen, tough targets, and a poor work-life balance can have a huge effect on people’s physical and mental health. Thus, it’s crucial for companies to take staff wellbeing seriously. Furthermore, research has shown that happy and healthy employees improve overall team productivity. So how can businesses promote wellbeing in the workplace effectively?   

Here are some ideas for you to get started:  

1, Create a productive environment  

Design an area with seating and tables where staff can gather and collaborate with each other is a good idea. You should also install some good lighting, colors, and plants to prevent fatigue and make the office more inspiring.  

2, Encourage staff to exercise  

You can encourage staff to walk or bike to work. Encouraging them to take walks around the building during breaks is also a good idea. Another way to motivate employees to exercise is to give them discounts to a local gym. This will also let people socialize outside of work as well.  

3, Provide healthy office snacks  

Instead of having soft drinks and sugar-loaded snacks in the office fridge and pantry, you can offer baskets of fresh fruit and healthy snacks. This will encourage employees to eat healthier and improve their productivity.  

4, Share healthy meals photos, and recipes  

You can share healthy meal photos and recipe ideas to your team through the company group chat or emails to encourage staff to eat healthily. This will also build team spirit and give them inspirations to diversify their meals.  

5, Encourage communication  

The communication of wellbeing needs at work is important but often overlooked. Many people feel uncomfortable about talking about how they feel about work and ashamed to show that they need support.   

Communication is the key to receiving help and solving the problem. Employers are responsible for supporting staff wellbeing, but they need to know the situation to do it. Therefore, if you encourage these conversations (e.g. offer one-to-one sessions), you can be more aware of what employees go through and how to improve it. This will also improve openness in the workplace and cultivate a company culture of acceptance. 

 

NEXT STEPS:     

 If you need help, don’t hesitate to contact us! Give us a call or book a consultation on 07 3367 0852.  

 You can also check out some of our articles:        

Xero Document Packs are here for easy, quick and secure e-signing 

Tips to advertise your small business for free   

Unhealthy remote work habits to avoid   

Effective ways to increase your market share   

Opportunities are opening up during Coronavirus crisis

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While many Australians are losing their jobs due to the coronavirus outbreak, some businesses and industries are looking for new workers. Although hospitality and retail industries are facing a huge risk of collapse because of social distancing policies to stop the virus from spreading, many jobs are being created. 

For example, North Queensland’s resources sector is creating many jobs because companies are expanding during the pandemic. Sun Metals in Townsville is expecting to create 350 construction jobs by about October, and 100 ongoing positions as construction finishes in the second quarter of 2021. Ravenswood Gold started hiring contractors and 150 permanent employees it needs by mid-2021 because it is looking to extend the mine’s life with a large-scale open pit at Ravenswood, south-west of Townsville. Similarly, in Central Queensland, BHP has recently put on over 100 apprentices in Mackay and Pembroke has received conditional approval to build a new coking-coal mine in the Bowen Basin, which promises to create new jobs soon.  

The central Queensland town of Emerald has a shortage of important migrant workers because of COVID-19 travel restrictions. The return workers who would have arrived in April could not come back, so 2PH Farms in Emerald, one of the largest privately-owned mandarin orchards in the Southern Hemisphere, hired 100 people from within Australia to fill the essential jobs.  

Health care and social assistance could be some of the most stable job sectors ahead. Researchers believe healthcare and social assistance are sectors likely to remain stable after coronavirus. The reason why jobs are stable in this field is that the government provides funding and support to keep these jobs going. Furthermore, data from the federal government shows that health care and social assistance were predicted to grow by 250,000 jobs by 2023. With an aging population and a reduced number of the migrant workforce due to the coronavirus outbreak, new jobs are very likely to be created in this field.  

The pandemic could be an opportunity for rural economies to develop, as regional areas generally have problems attracting skilled labor and as a result, employ backpackers or migrant workers. But these sources of labor are not widely available at the moment due to travel restrictions, so some opportunities are opening in regional areas and are attracting people from other parts of Australia. The new ways for people to work remotely from the CBD office towers may also enable a population shift to the regions. 

We also expect to see small business opportunities pop up as the whole economy undergoes massive change. Be on the lookout for new ways of working, new products/services or other opportunities that could maybe just turn the pandemic into an opportunity for you and your business to prosper and grow. 

Helping you and your business reach your goals and provide you the lifestyle you desire is what we do.  So make sure you talk to us when you do find that great opportunity. 

Tips to advertise your small business for free

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Promoting your business online is important to your business’ growth in 2020. It helps to reach your potential customers, raise consumer awareness about your product/service and increase sales. But before spending the big bucks on marketing and advertising, have you considered the advertising options that are absolutely free and still powerful? Read on to learn more!  

1.List your business on search engines and online directories 

Registering your business with Google My Business helps people find your business easily on Google and Google Maps as well. This helps optimize your local marketing strategies without spending money! Simply fill out the registration form and get your business verified through the confirmation process. You can also look at online directories that list businesses in your industry and register for a listing as well.  

For example, we have a Google listing where potential customers can easily click on the maps to get directions, call us or view our website: 

 2.Get involved on social media

Using social media is a good way to connect with your customers. Keep in mind that the goal of using social media marketing is not to shove your product/service in their face, but to create and maintain meaningful relationships. To do this, you should post relevant content related to your business/product or brand by telling stories that engage with customers. You should also interact actively with them (e.g. by replying fast, posting polls, etc.).  

3.Get involved with the community

You can get on the local community’s good side by getting involved, e.g. raising awareness of a problem, donating to charity. It’s possible that customers will support your business because you stand for something that they are interested in and you make a difference in the community. 

4.Host a free workshop

Hosting a free workshop that gives out advice (related to your industry) can deliver promising results. Doing this shows that you are a leader and an expert in your field and builds awareness about your business as well. At the end of the workshop, you should call to action by encouraging attendants to try your service/product and giving out contact information. The next time when someone needs the product/service you offer, they will turn to you or your company for a solution. 

5. Encourage customers to leave online reviews 

Many people read online reviews before purchasing from a local business, especially on Google, and they are more likely to trust your product/service if they see a good rating from past customers. Make sure that you ask your happy customers to leave you an online review! 

For example, customers gave us reviews on our Google listing: 

Don’t forget to share this post! Or check out some of our latest articles:   

Unhealthy remote work habits to avoid 

Tips to create a work from home schedule that works for you  

Effective ways to increase your market share  

Top tips to increase your customers in 2020 

 

Unhealthy remote work habits to avoid

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Working from home can give employees a lot of flexibility, but at the same time high-achieving workers can easily fall into the pitfalls that can affect their mental health:   

  • Never taking breaks during the day  
  • Not getting enough sleep  
  • Not keeping in touch with friends and family  
  • Checking work email & notifications frequently outside of work hours  
  • Working through lunch (and even dinner)  
  • Spending too much time getting distracted or on breaks  

And many more!  

Here are some common WFH bad habits and how to fix them.  

1, Not separating work from home life  

This is a pretty common problem for many remote workers. Checking work emails many times a day outside of work hours, taking calls and meetings when you already finish work, or just working in the bedroom and getting distracted by your bed or TV. This is not a hard problem to fix. Simply try to schedule your workday and let your colleagues know your regular working hours. Try to keep all your work-related calls and meetings in your work hours too. If you get distracted by your bedroom, try to work outside of your room (maybe move to the dining room?).   

2, Expect yourself to achieve high standard work every day  

It’s so easy to feel guilty when you have an unproductive day! And we’re here to tell you that’s OK. It’s totally normal that you get super productive some days or weeks, and then not get as much work done other days. We all have the same experience. Our advice for this is: accept the fact that you have ups and downs – some super productive days and some “off” days. Take time to recharge, or be distracted, try to see what you can learn from these “off” days, and move on! Your mental health will thank you.  

3, Allow yourself too much flexibility  

Sometimes, when you work from home, you may come up with ideas like: “I’ll take a break now and come back to finish work later in the evening” or “I will just take a break for fifteen minutes” but then turn out taking a whole 3-hour break. If you do this, chances are you will only get extra stress later and your work-life balance will probably be ruined. The answer to this is simple: create a structured schedule for work and stick to it! For example, if you decide to work 9-5, clearly mark it on your calendar and actually work 9-5. If you want to take a break for thirty minutes, set a timer and strictly get back to work when the thirty-minute break is over.   

It is extremely important to take care of your mental health because it affects many aspects of your life: work performance, relationships, marriage, parenting, and so on. This doesn’t only affect yourself; it also helps people around you: family, friends, colleagues etc. You will also ensure your colleagues feel comfortable doing the same as well.  

Don’t forget to share this post! Or check out some of our latest articles:  

Tips to create a work from home schedule that works for you 

How to engage with customers during COVID-19 

Effective ways to increase your market share 

Top tips to increase your customers in 2020 

Tips to create a work from home schedule that works for you

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When you start working from home, you may find yourself struggling with building and sticking to a working schedule. Working from home is very different: you may start off your day without commuting to work or chatting with your colleagues, then you may get caught up in your to-do list and realize you have worked through dinner! Or you may find yourself distracted by your surroundings and procrastinate as a result. This blog will walk you through some tips to create an effective work-from-home schedule that will help you stay focused and maintain a great work-life balance.  

1, Build a morning routine  

Unlike working in the office, remote working now allows you to have some time before work instead of commuting. You may choose to sleep in a bit more, but we recommend that you should spend some time on a morning routine. You can go out for a jog, do yoga for 30 minutes or sit down with your family for breakfast. Having a morning routine before work allows you to spend time with your family and take care of your physical and mental health. You can also squeeze in some housework in your morning routine, so you don’t have to worry about it later during the day.  

2, Make a schedule and set alarms if necessary  

You may get caught up in your work and work through lunch, or you may forget important meetings if you don’t stick to a schedule. This tip is simple: make a schedule. You can use free and easy tools like Google calendar and note down what you need to do throughout the day, or you can choose to opt-in a fancier tool like a project management software. If you have trouble sticking to the schedule, try setting alarms. Make sure to leave some time for breaks in your schedule as well.  

3, Schedule catch-ups with colleagues   

Working from home can be lonely. By catching up with colleagues, especially those that you don’t see often, you can get more connected with them. Try a virtual coffee or lunches with them, get to know them better, and stay updated with what’s happening in the company.  

4, Take breaks  

It’s obvious that you should take breaks during the day, but it’s not easy to remember to do it once you focus on work. Leave time for breaks in your schedule and set alarms for them. To relax during your break, you can try cooking up something quick for lunch, doing a quick workout or calling loved ones. You may enjoy a five-minute break every hour, or a longer break after working for four hours straight – the choice is up to you, just do whatever you feel comfortable with! By taking breaks, you are allowing yourself to relax, prevent burnout and boost creativity.  

5, Take some time for yourself  

It’s important to set your work hours so your colleagues know that they shouldn’t contact or set up a meeting outside of your work hours. When you finish work, make sure to take some time for yourself. You can catch up with some friends, whip up your favourite dish, or watch a movie with your family. Some great activities to relax are drawing and painting, meditating, writing, going for a walk, singing and dancing. 

Effective ways to increase your market share

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Expanding your market is a good way to increase your market share. Utilizing the right methods will keep your company growing sustainably in the long term. Here are a few effective ways to get you there. 

Increase engagement with customers  

By engaging more with your customers, customer loyalty will increase. In other words, your customers will remember you better, will come back and buy your products/services and refer it to their friends and family. To do this, you can communicate with them more on social media and email. You can post new content regularly and encourage your audience to comment. Sending personalized email newsletters is a good idea too. Sending a feedback form after they use your product/service will also help increase engagement.  

Run a referral program  

Finding and approaching new customers takes time and effort. Using a referral program can save you quite a lot of time and attract customers naturally. You can offer a discount or a free sample if your customer refers their friends and family to your company. Take rideshare companies, like Uber for example. By giving customers a discount on their trip when they introduce someone new to the service, they have quickly gained a broader market.  

Investigate in wholesaling and retailing  

If you’re a wholesaler, consider opening a retail outlet. Or if you only sell through retail channels, investigate entering the wholesale industry. You will definitely reach more audiences in no time. Take a look at this business.gov.au page.  

Exhibit at trade events or conferences  

Build connections, demonstrate new products and develop stronger relationships with new markets by presenting your business at trade shows. See what trade events are in Australia over the coming year.  

Employ smart hiring practices  

Companies with high market share usually have the most skilled employees. Attracting and keeping top talents at work can reduce turnover and focus more on core tasks.   

To do this, offer competitive salaries and benefits. Providing flexibility at work is also a great way to attract talent. Simply offer more flexibility in how and where people work, you will see a huge difference in productivity. Especially if your competitors are still expecting their employees to work 9-5 every day, your flexible working conditions can be appealing.  

 

NEXT STEPS:  

Stay tuned for more blogs that can help you manage and grow your small businesses! Check out some of our past blogs in the meantime:     

Top 3 small business challenges and how to solve them   

5 Powerful ways to improve your small business marketing   

Top tips to increase your customers in 2020  

Top tips to increase your customers in 2020

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grow customers small businessTo effectively grow your business, increasing your customers is important. But it’s not easy, especially for small businesses not having a huge budget for promotions and advertising. We are here to guide you through 2 key ways to not only attract new buyers but also make your customers happier.  

1, FOCUS ON EXISTING CUSTOMERS 

Target your best customers with offers 

Identify the customers who generate the most profit for your business or who have the most potential for additional sales. Actively engage with these customers to gain more sales. Find out how you can utilize the 80/20 rule in business. 

Research what else you can sell  

Conduct online surveys or ask customers directly to discover what other products or services they might be interested in. For example, if you own a convenience store, ask staff to informally question customers at your checkout and to take note of what else they would like to be able to buy. Add some of these suggestions to your product or service line.  

Investigate creating a customer loyalty scheme 

Building a loyalty system with points or loyalty cards is a great way to encourage more frequent purchases and track your customers’ buying habits with the data you collect. For example, if you run a winery, keep a record of your customers so each time they visit they can gather credit towards a free bottle of wine. This can also help identify sales opportunities. 

Create a customer database to target offers 

Collecting customer emails or addresses enables you to contact them with special offers, new items or useful information. For example, if you had your own taxi business, you could email discounted fares to customers at slower times of the year.  

Train staff on ways to improve sales conversions 

Ensure your business has friendly, helpful staff that are well trained to take advantage of converting enquiries into sales. Run in-house sales sessions or employ a sales consultant.  

Offer incentives for your staff to sell more 

Help your staff on-sell to existing customers by offering incentives. For example, if you operated an adventure tourism business with multiple activities you could offer bonuses for selling certain products or increasing the average sale. Learn to build a strong team and stay connected to your staff. 

Build a community through social media 

Start a Facebook, LinkedIn or Twitter campaign (whichever is most relevant to your business) and talk about your business and its customers to increase the profile of your business and encourage additional purchases. Social media is growing rapidly and taking advantage of these platforms can really help grow your business. Creating and sharing content that adds value also helps building a community through social media. 

Identify any cross sell opportunities 

List the products or services your customers have previously bought and then match complementary items that you could sell to them. Contact them with offers. Always encourage customers to consider buying a higher net margin product or service.  

Review your business plan 

Go over your business plan to evaluate and update anything that’s recently changed. Check you’re still on track for your growth goals and make any necessary adjustments.  

 

2, FIND NEW CUSTOMERS (WITHIN THE CURRENT MARKET) 

Use direct marketing that gets results 

Measure the response rates to each area of your direct marketing campaign, whether it be email advertising, direct mail, or online click-throughs. Invest more of your marketing budget into what gets results. For example, if you’re an electrician, consider doing a mail drop in your local area, advertising your services.  

Find ways to generate word of mouth 

Build up positive word of mouth referrals by getting testimonials from customers, encouraging regulars to refer their friends or family to your business, speaking at events, and networking inside chambers or business associations. For example, if you own a travel agency that offers escorted tours to Europe, get feedback from your customers and ask to use some of their quotes on your website. 

Create exclusive offers 

Create an introductory offer for new customers only. Sacrifice your regular profits to gain loyal customers that will buy again on a regular basis. Consider what the Australian Government’s business website has to say about finding new customers. 

Increase your profile through online directories 

To increase your online presence, list your business on the most popular online directories, such as Yelp or Google My Business listing. Alternatively, use these resources to uncover potential new customers (especially through industry directories).  

Increase web traffic by improving your search engine optimisation (SEO) 

SEO will help increase your website’s traffic leading to a growth in your customer base. Spend some time determining your site’s keywords and keyword phrases so it attracts the right traffic for your business. 

Purchase search keywords to improve your online exposure 

Consider paying for search engine marketing (SEM) so that when customers search for your business products your web address is more likely to come up than others. For example, if you’re a Lawyer catering to small businesses, you might find there’s a lot of competition so think about paying for an ad that appears on the first search page.  

Use Instagram to display your business 

Instagram allows you to visually tell the story of your business and its offerings through images. When potential customers like your product or service images (which can be linked to your other social media accounts), you might get an avalanche of views. 

Create regular blogs 

Keep your content fresh and updated by writing regular blogs about your business, your people, and successful case studies. Regular blog content can be important for increasing your SEO and driving traffic to your website.  

Run demonstrations or workshops to educate clients 

Run demonstrations, workshops or events to showcase your business to existing or new customers. For example, if you’re a martial arts instructor going it alone, create a series of workshops to show potential clients the skills and benefits of learning through you.  

Network by joining business associations 

Networking with like-minded business individuals is crucial to managing the right business contacts in your industry. Uncover potential customers by attending industry events. 

Create a targeted marketing plan 

Outline a specific marketing strategy that’s aimed at new customer segments. Then develop a precise advertising plan to build awareness and encourage purchases. For example, if you’re targeting truck drivers, create a billboard theme that plays on words and back that up with occasional radio adverts. 

 

NEXT STEPS:

Stay tuned for more blogs that can help you manage and grow your small businesses! Check out some of our past blogs in the meantime:  

New year resolutions for small businesses 

Top 3 small business challenges and how to solve them 

5 Powerful ways to improve your small business marketing